CRO Expert

关于

CRO Expert is a fractional Chief Revenue Officer and B2B sales operator practice led by Iryna Avrutova, with 15+ years building business-to-business revenue operations for SaaS founders and PE-backed companies. The job isn't consulting. It's operating: sitting inside your cadence, running weekly pipeline reviews, coaching live deals, enforcing coverage rules, and rebuilding the sales process so the team closes complex enterprise deals without the founder on every call. Engagements are structured for handoff — every playbook, dashboard, and operating rhythm is documented and transferred to your team. The goal is your team running the system independently after 12–18 weeks. Four engagement models: Advisory (strategic direction for founders and boards, no long-term commitment), Project-Based Transformations (12–18 weeks rebuilding discovery-to-close motion, stages, exit criteria, and live deal coaching), Fractional Sales Leadership (acting head of revenue embedded weekly, one client at a time), and Workshops (focused sprints on qualification, pricing, handoffs, or board reporting). Track record: enterprise deal sizes lifted into the $180K–$450K range, sales cycles cut from 6 months to 8 weeks, Win Rates up 12–18 points on PE-backed portfolios, forecast accuracy within 5%. Industries: enterprise technology, B2B SaaS, fintech, AI, and edtech with long cycles and complex buying committees. Margin and precision matter more than activity volume. Best fit: B2B SaaS founders moving off the front line, PE-backed companies proving predictability for the board, and teams entering enterprise selling for the first time. Not a fit if you want outsourced outbound or early-stage lead generation — this is for $50K+ deals where qualification, deal coaching, and pricing discipline are the unlock.